Field notes from India's retail-tech frontline.
Practical writing about what's actually working — AI agents, retention systems, marketplace ops, conversion-tuning, the operational stuff most agencies won't talk about because it's not glamorous.
Why your calling team can't compete with an AI that speaks Gujarati at 2am
A real breakdown of speed-to-lead economics in Indian retail. Why a 90-second response in dialect beats a 4-hour human call back in English, every time.
The 90-day cohort framework every D2C founder should obsess over
We see one metric predict 12-month CLTV better than any other. It's not CAC. It's not first-order AOV. It's the 90-day repeat purchase rate. Here's how to track it.
Why your Amazon ACOS is 60% and what fixing it looks like
An honest walkthrough of how marketplace ads actually compound rank, not just sales. And why "lower your bids" is the worst advice for a struggling listing.
When to stay on Vyapar, when to move to Marg, when to go custom
A decision framework for retailers picking POS at different stages. Spoiler: the answer depends on whether you have 3 stores or 30, not on the demo flashiness.
RTO isn't a logistics problem. It's a customer-intent problem.
Why most "fix RTO" advice fails. The real fix isn't in the courier — it's in what happens between order placement and dispatch. A working playbook.
What we learned shipping Riya at 5 different cinema franchise clients
Five cinema deployments. Five different knowledge bases. Same architecture. Honest patterns of what worked, what didn't, and what we'd do differently now.
Meta CPMs are climbing. Here's where to actually spend in 2026.
Why throwing more budget at Meta won't fix your ROAS — and the diversification playbook we use across 12 D2C clients. Google PMax, WhatsApp ads, GMB.
The conversion checklist we run before every D2C site goes live
47 specific things we check on every site. No fluff. Pre-launch QA you can use whether we're building your site or your existing team is.
How we onboard new hires in 3 days instead of 3 weeks
Concrete templates. The Notion workspace structure. The SOP library. The day-1 checklist. Steal it and adapt it for your business.
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Field notes from our engagements, retail-tech trends in India, frameworks we actually use. One email per month. Unsubscribe anytime.