Service 05 · Spark · Digital Marketing

You spend ₹8L on ads.
You don't know what worked.
You'll find out next month.

Seven dashboards. Three platforms. One Google Sheet. Numbers that don't add up across Google Ads, Meta, Criteo, GA4, Search Console. Spark connects every platform to one data lake, one dashboard, one source of truth. Decisions in 30 seconds, not 4 hours.

Audit my ad spend See what's wasted ↓
02 · The Pain

Monday morning.
Seven tabs open.
Still no answer.

Google Ads says one ROAS. Meta says another. Criteo's conversion tag is half-broken. GA4 attribution doesn't match either. Your finance sheet has manual numbers from last Thursday. Four hours later — you still don't know which campaign actually drove the sale.

9:00
AM
Open Google Ads. ROAS shows 2.4×. But which campaign? Click around for 20 minutes.
9:40
AM
Open Meta. ROAS shows 1.9×. Same customer? Cross-attributed? You have no idea.
11:30
AM
Criteo conversion tag broke 3 days ago. Numbers since then are wrong. Nobody noticed.
1:00
PM
Four hours in. You still don't know what to scale up or kill. You'll let things run another week and check Monday again. ₹2.4L wasted on bad campaigns this month.
Founder's Monday7 tabs · 4 hours · no clarity
?
This Month · No Clear Picture
Ad spend
₹4.2L
Revenue
₹? / ₹?
ROAS
conflicting
Profit
unknown
G
Google Ads
2.4× ROAS · conflicts with GA4
?
M
Meta Ads
1.9× ROAS · iOS attribution lost
?
C
Criteo
Conversion tag broken 3d
G4
GA4
Attribution incomplete
~
📝
Manual sheet
Updated 5 days ago
old
✕ Reviewed 4 hours · decision delayed
₹2.4L
AD SPEND WASTED THIS MONTH
BECAUSE NOBODY KNEW WHAT TO KILL
03 · The Cost

Confusion is expensive.
Clarity is cheap.

A founder who knows what's working spends the same ad budget and earns 2× more. Most don't know — not because the data isn't there, but because it's scattered across seven tools, three platforms, and a Google Sheet.

32%
Of ad spend wasted on duplicate audiences, broken pixels, and underperforming campaigns nobody noticed
22 hrs
Per week — founder + team time staring at disconnected dashboards trying to read between platforms
7
Dashboards a typical Indian D2C brand juggles — Google Ads, Meta, Criteo, GA4, Search Console, GMB, manual sheet
₹11L
Monthly opportunity cost — wasted spend + bad decisions + lost attribution + dashboard time, combined
THE THING EVERY FOUNDER LEARNS LATE

The winners aren't spending more on ads. They're spending smarter — because they have one source of truth across every channel. The difference between guessing and knowing is the difference between burning cash and building a brand.

S
04 · Meet Spark

Spark.
Every rupee spent.
Every conversion tracked.

Spark is the performance marketing engine we build for you — full setup and ongoing management of Google Ads, Meta Ads, Criteo, plus your complete Google and Meta ecosystem. Every platform feeds a real-time data lake. Every campaign reports to one dashboard.

Decisions in seconds. Attribution that works. Ad spend that actually moves the needle.

Ad Platforms
Google Ads · Meta Ads · Criteo — setup, management, scaling
Google Ecosystem
Merchant Center · GA4 · Search Console · GMB · Workspace · Tag Manager
Meta Ecosystem
Business Manager · Pixel + CAPI · Instagram Shop · Catalogs · WhatsApp Business
Data Layer
Real-time data lake · cross-platform dashboard · single source of truth
Spark LiveReal-time · 90s sync
This Month · Real-Time
Spend
₹4.2L
Revenue
₹14.7L
ROAS
3.5×
Profit
₹6.8L
G
Google Ads
47% spend · ₹1.97L
4.1×
M
Meta Ads
38% spend · ₹1.6L · CAPI active
3.2×
C
Criteo
12% spend · ₹50K · HOT
5.4×
W
WhatsApp Biz
47% open · ₹84K attributed
SPARK AI · Live Suggestion
Shift ₹40K from Google Display → Criteo retargeting. Projected lift +₹2.1L revenue this month. Approve?
Live · all 3 platforms synced 47s ago · 1 AI insight
₹6.8L
PROFIT THIS MONTH · CLEAR
30 SECONDS TO READ. NO TABS.
05 · The Fix

Same spend. Same ad accounts. Different decisions.

Spark pulls live data from Google Ads, Meta, Criteo, GA4, Search Console — into a data lake. Cleans it. De-duplicates attribution. Surfaces what's actually working. You see the truth in 30 seconds, not 4 hours.

WK 1
Pixels audited and fixed. CAPI rolled out for iOS recovery. Merchant Center cleaned. Data lake live.
WK 2
Cross-platform dashboard live. Real-time attribution. Wasted campaigns killed — ₹2.4L recovered in week one.
WK 4
Performance Max optimized. Criteo retargeting scaled. Audience cohorts identified. ROAS lifts.
+90
DAYS
Same ₹8L budget. 2.3× ROAS. 38% less waste. Founder reads the dashboard in 30 seconds and knows what to scale.
06 · What Changes

Six shifts. One dashboard.

Things that change in how you spend, decide, and scale — by the end of month one.

7 dashboards on Monday morning
One Spark dashboard. 30 seconds to read.
Google + Meta + Criteo + GA4 + Search Console — all in one view. Real-time. No tabs.
"Which campaign actually worked?"
Attribution that works.
Pixel + CAPI fixed. iOS recovery live. Cross-platform dedup. Real ROAS, not flattering ROAS.
Founder eyeballs Monday data for 4 hours
Spark AI surfaces what to do next.
"Shift ₹40K from X to Y · projected +₹2.1L." Decisions, not just data.
32% of ad spend silently wasted
Bad campaigns killed the day they go bad.
Anomaly alerts. Auto-pause triggers. Budget protection. ₹2-4L recovered every month.
Merchant Center / GMB last touched 2 years ago
Full ecosystem set up and tuned.
Merchant Center, GA4, Search Console, GMB, Workspace, Tag Manager — done right, kept current.
Pixel broken on cart page since iOS 14
Meta Pixel + CAPI recovering 30%+ events.
Server-side Conversions API live. iOS attribution back. Catalog feeds clean. Instagram Shop tuned.
07 · What We Build

Eight modules. One team.

Setup, management, optimization — every layer of your performance marketing stack, engineered to talk to each other.

MODULE · 01
Google Ads — Setup + Management
Search, Shopping, Performance Max, YouTube, Display. Campaign architecture, keyword research, ongoing optimization.
MODULE · 02
Meta Ads — Setup + Management
Facebook + Instagram. Reels, Catalog Ads, retargeting funnels. Creative testing framework. Budget scaling.
MODULE · 03
Criteo — Setup + Management
Display retargeting, Commerce Media, product feed optimization. Tag installation. Performance scaling.
MODULE · 04
Google Ecosystem Setup
Merchant Center · GA4 · Search Console · GMB · Workspace · Tag Manager — installed, audited, kept current.
MODULE · 05
Meta Ecosystem Setup
Business Manager · Meta Pixel + Conversions API · Instagram Shop · Catalogs · WhatsApp Business API.
MODULE · 06
Real-Time Data Lake
BigQuery (or equivalent) data warehouse. ETL from every ad platform. Cleaned, deduplicated, queryable.
MODULE · 07
Cross-Platform Dashboard
Looker Studio or custom. Single source of truth. Real-time KPIs. Decision-ready, not just visual.
MODULE · 08
Performance Management
Ongoing optimization. A/B testing framework. Creative rotation. Budget reallocation. Weekly reviews.
08 · Spark at Work

This is what tonight looks like across clients.

Conversions firing, campaigns optimizing, anomalies caught — every event flowing from platforms into the data lake. Names changed. Everything else real.

Spark · Performance Event Stream
1,847 events · last hour
11:54:42
Google Search ad converted
Pune · ₹4,800 sale · "wellness brand" keyword
Attribution clean
Google
11:51:18
Meta retargeting hit budget
Campaign Q1 · daily cap reached · auto-paused
Budget protect
Meta
11:47:14
Criteo display → conversion
Mumbai · ₹2,840 · high-LTV cohort flagged
5.4× ROAS
Criteo
11:43:32
GA4 anomaly detected
Mobile traffic dropped 23% · landing page issue
Alert sent · Slack
Alert
11:40:01
Performance Max optimized
Budget shifted Mumbai/Pune · projected +₹84K
AI-led
Spark AI
11:38:14
Meta Pixel + CAPI fired
Server-side recovered iOS 14+ event · ₹3,400 attributed
iOS recovery
Meta
11:32:18
Search Console rank change
Ranked #1 for "best wellness brand India" · +4 positions
Organic lift
Google
11:28:42
WhatsApp Business broadcast
14K customers · 47% open rate · ₹84K attributed sales
Catalog tap-to-buy
Meta

Right now, while you're reading this — Spark is killing wasted spend for someone else.

09 · A Founder's Story

"We had 7 dashboards. Google Ads. Meta Ads. Criteo. GA4. Search Console. Looker. Plus a Google Sheet with manually-entered numbers. I'd spend 4 hours every Monday figuring out what worked. Spark pulled everything into one place. Now I know in 30 seconds which campaign is profitable. We cut ad waste by 38%. Same ad spend. 2.3× ROAS. Our team finally got the weekend back."

R
Anonymized · Founder
D2C WELLNESS · ₹8L MONTHLY AD SPEND · BENGALURU
2.3×
ROAS improvement · same spend
38%
Ad waste cut in month one
1
Dashboard · was 7
30 sec
Time to make a decision · was 4 hours
10 · Let's Talk

Right now, you're spending ₹8L on ads and you don't know what's working.

You'll find out next Monday. Or the Monday after. Or you can audit your stack with us this week — one source of truth across every platform, real attribution, decisions in seconds.

Audit my ad spend →
OR EMAIL · support@codecanyonplus.com
Talk to us →